Industry Insights - March 2019

RVX Event Focuses on Future

RVX - the RV Experience - a new national trade show held in Salt Lake City, March 11-13, featured the "Reveal," a dramatic announcement of the winners on the most innovative RVs of the future in 9 different categories. Judged by a group of anonymous individuals, the RVs were grouped in lifestyle categories including:

  • Family-Friendly
  • Outdoor Adventurer
  • Van Life
  • City Escape
  • Destination Camping
  • Team Tailgate
  • Sustainability
  • Luxury Living
  • On the Horizon

The Outdoor Adventurer, Van Life and City Escape categories featured some innovative smaller and lighter units capable of being towed behind standard SUVs or even family cars. These categories were clearly targeted towards a growing millennial market, a segment that received a lot of attention at RVX.Keep an eye out for information about the winners in each category that will be appearing in industry publications and in the general media.The campground industry was lightly represented at RVX. Gorin+Cohen principals David Gorin and Jayne Cohen were there to support this new industry event, but few other campground industry folks were seen. Of course, KOA was present as a sponsor, as a presenter of the KOA North American Camper Study results and as a sponsor and speaker about their Campground of the Future exhibit. The exhibit was a virtual look at what a future campground might look like in a number of different settings including:

  • Coastal Camping
  • Forest
  • Urban
  • Mountain
  • Desert

To see KOA's concepts about the campground of the future, visit www.campthefuture.com for a look at their ideas.

Notably absent from RVX was any presence or participation by the National Association of RV Parks & Campgrounds (ARVC). It appears that ARVC has ceded the national presence of the park industry to KOA and KOA president and CEO Toby O'Rourke. This is unfortunate as RVX was attended by over 200 national and international media and future reporting of the event and the media take-aways from the event are likely to be widely covered in all types of media. KOA and its franchisees will receive the benefits of this coverage while ARVC members and the independent park industry are left in the dust. It's certainly unclear as to why ARVC has chosen to play no role in promoting RVing along while it's natural industry partners, the RV Industry Association and the RV Dealers Association carry that burden along with KOA.

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"Jayne understands what is needed to make a business successful. Her tried and tested suggestions and recommendations have been sensible, practical, affordable and profitable. She listens and is responsive to our needs. Her services have paid for themselves through either increased or new revenue streams and/or savings on the expense side!"

Gina & Mike Lenhard, Jellystone Park, North Hudson, NY

"Jayne has been extremely helpful with both the business opportunities and the family issues we face as a fourth generation campground. She has a wealth of experience and a very pleasant manner."